It's one of our favourite weeks of the year this week, we're getting ready to host our Paws Made Day this weekend at Dog Sports Derby. This year's guest trainer is Louise Godwin, and we're looking forward to welcoming 18 of our Paws Trading customers to this free training day.
So, why do we do it each year? The answer is simple, really. We love giving back to the community that supports us throughout the year, spending time with our customers, learning what their dogs love about our products, and taking the opportunity to capture new photographs and videos of their dogs enjoying our Paws Made toys. We love bringing exceptional guest trainers to join us and this year is no different.
Our Paws Made range is trusted by world-class dog trainers, behaviourists, play professionals and dog sports competitors, plus our own dogs thoroughly test every new toy design before we launch it to our customers. We often bring these toys to our Paws Made day to get feedback. Last year, we launched the Tuggerpus, and this year, we'll be bringing our newest pocket toys for the dogs to try.
We've used our years of experience with our dogs to design and develop our collection of innovative Paws Made toys. Every toy is designed for your dog to enjoy playing with you, supporting the development of a strong bond, encouraging drive, and enabling you to create enjoyable training or play sessions that yield results.
We understand that every dog and every breed is different, so our Paws Made range of toys includes bungee, squeaky, long, short, fleece, fur, faux fur, as well as ones that incorporate food. Plus, if you can’t find a toy that’s exactly right for your dog from our existing Paws Made toys, we can customise one for your dog because every toy is made in our workshop.
We hope all our guests have a brilliant time at our 2025 Paws Made day, and if you'd like to get involved, sign up to our newsletter to be the first to know when we launch our 2026 plans.